"Pitch For Nature" - Business & the value of nature - Lake Harding Association

“Pitch For Nature” – Business & the value of nature

“Pitch For Nature” – Business & the value of nature

By Micah Moen 15 Comments January 2, 2020


Hi, I’m John I work for a company A big company A company that still doesn’t realise it relies on nature Which is why I’m organizing a meeting A big meeting To discuss “Natural Capital” It’s a new idea that’ll boost our business You’ve heard of ‘financial capital, right? So what is “Natural Capital”? Take Company A. That’s us We make shoes Lots of shoes So let’s take a shoe This one’s leather Leather comes from cows To make a cow you need grass and grain That’s a lot of land and a lot of water To make shoes, you gotta have a sole You think soles come from thin air? Get a grip We need rubber and lots of it This rubber comes from rubber trees Trees need land, soil and water We need aluminium for eyelets Another. Natural. Resource. Let’s keep moving We need energy; Water; Chemicals; Dyes; Our shops need building, cooling, lighting, heating And when our shoes wear out? Imagine this Severe floods hit somewhere important in our supply chain Livelihoods are lost Our factories fail ‘Hashtag’corporatenightmare But does it have to be that way? What if we replant forests to protect our sites from floods? Or restore wetlands to filter water? Or turn old shoes into something new? What if we realized that investing in “natural infrastructure” could save us cash too? So back to my question What is “Natural Capital”? It’s all the value that nature provides for us; the natural assets we have. If our company had to pay for our impacts on nature, we would owe $6.00 a pair. That’s real money So ask yourself: What does nature provide for your business? And shouldn’t it be on your balance sheets?

15 Comments found

User

mph991

Really interesting video, never knew what Natural Capital was! 

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User

Matthew Harmer

Cool vid…love this guy's atttitude! 

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User

Tim Harmer

Brilliant video, lovely bit of 2 minute education!

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User

Guillaume Le Roux

Ohmygod it's Tom Cruise !

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Mike Clements

Brilliantly done.  🙂

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Gerard Bos

It's time to Walk the Talk and invest in Nature Based Solutions!

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User

David Dunn

Investing natures capital ? Then just pay the right price for the resource to include the damage they cause by your use of them!

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Tom Tapper

Wish more companies would start to account for their impact on nature!

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User

Cedrick Villasenor

Well written.  If your interested in this subject look up.  The Story of Stuff.  Cradle to Cradle.  Sacred Economics.  Its the future.  

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User

John Griffith

Great! Awesome! Clear! Bravo! subscribed and sharing!

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User

Vasilios Papaefthymiou

colourfull, understandable and quick! 
very nice job

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Michael Fanning

Well done, WBCSD!  Let's all find ways to improve valuation of natural capital!

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The Punk

That CEO has a shitty office.

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User

Louie Bagherloei

Why isn't this guy a pro actor?

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Jesper Overeem

leuke video maak meer

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