Asia Technology Ecosystem series – Hafta from Singapore - Lake Harding Association

Asia Technology Ecosystem series – Hafta from Singapore

Asia Technology Ecosystem series – Hafta from Singapore

By Micah Moen 0 Comment August 14, 2019

I’ve been an entrepreneur all my life. I started going to my dad’s shop all the way
from primary school onwards and I used to watch how he would trade with customers and
suppliers, and so, from that point onwards, I was, you
know, entrenched in this business of becoming an entrepreneur. I am Saify, Co-founder and CEO of Hafta,
and we are building the behavioural data company for emerging markets. The situation in places like Malaysia, is
that there are loads of people who need opportunities and want to participate in the digital economy. However, because they are not equipped, and
they don’t have any kind of history on the system, sometimes they are excluded from this. What Hafta did was that we allowed them to
participate in Uber and Grab’s business just by finding out a bit more about their backgrounds
and putting some credibility to their names. What keeps me going for Hafta is the 600 million
people in the emerging markets just around Singapore,
who are unrepresented through a digital history or a credit history and these are people
who are going to be experiencing high-growth economies in the next ten years. In fact, a lot of these countries are going
to be replacing current economies, and it’s about time that they are recognised
and prepared for the digital economy. So, this is exactly why Hafta exists and this
is what we are going to get done in the next 10 years.

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